Color Outside
The Lines

Why accept ordinary color when you can go substantially beyond? Sony’s S-Gamut reproduces reds and greens that are literally beyond the reach of competing cameras. Then we preserve every last nuance of color with phenomenal 16-bit linear RAW recording. This encodes over 65,000 discrete shades Red, plus 65,000 Blues, plus 65,000 greens, for more than 275,000,000,000,000 possible colors. Want the ultimate in color fidelity? Then you want Sony.

ARRI ALEXA – the most complete multi-purpose camera system: ALEXA’s superior image and product quality, transformed to the needs of broadcast style multi-camera productions with live editing and live painting. ALEXA Fiber Remote Option in a complete camera set with ALEXA or ALEXA Plus.

ALEXA, the first camera on the scene remains at the center of the family; it is the keystone of a modular and upgradeable system that offers not just an image capture solution, but an entire image pipeline. By combining proprietary ARRI technology with ubiquitous, best-of-class tools from industry-leading partners, ALEXA stands alone as the most complete and powerful digital production system ever built.

A Whole New

With the 6K RED DRAGON® sensor, you can capture over 9x more pixels than HD. Unrivaled detail and impressive native exposure eclipse 35mm film in both latitude and image density. Industry leading specs distinguish the EPIC DRAGON as a model for image innovation, helming the evolution of digital cinema technology.


EPIC ushers in the next generation of digital cinema, featuring a 5K sensor capable of capturing 1 to 120 frames per second at full resolution. From fashion spreads to 3D IMAX features, EPIC has crossbred elite photography with unrivaled cinema capability—all in a camera the size of a DSLR. In challenging lighting conditions, EPIC makes it easy to adapt with its ability to reach up to 18 stops of dynamic range with HDRx. Remarkable technology packed into a 5lb body – with EPIC, less is more.

All Grown Up

6K for SCARLET is here.  Not just an upgrade anymore, SCARLET DRAGON™ combines the versatility of SCARLET with the unrivaled power of the RED DRAGON sensor.  SCARLET DRAGON is a completely flexible device, utilizing HDRx and interchangeable lens mounts so you don’t have to replace your existing lens collection.  Shoot motion video and stills images at 6K resolution from 1-12 frames per second, or up to 48 frames per second at 5K.  When you shoot with SCARLET-X DRAGON, you are also capturing over 9x more pixels than HD for superior motion capture.  With the convergence of cinema and photography, SCARLET provides all the tools necessary for filmmakers and photographers alike.

Red One
The Original

The RED ONE redefined digital cinema upon its arrival, democratizing 4K capture and challenging the status quo. Utilizing an S35mm image plane, the RED ONE displays a natural depth of field from 2K to 4.5K resolutions. Seize every moment with the ability to capture anywhere from 1-120 fps onto high-speed RED CF or SSD media. Interchangeable lens mounts and free firmware updates keep the RED ONE versatile, letting you and your equipment thrive on the cutting edge. A revolution always starts with ONE.

Building one of the finest cameras in the world requires attention to every detail. Blackmagic Cinema Camera’s premium quality design features a machined aluminum chassis, interchangeable optics, high resolution 2.5K sensor, 13 stops of dynamic range and 12-bit RAW uncompressed and compressed file formats! Every aspect of the image path has been totally optimized for quality, so this means you always get the quality you need for the most demanding work.